Our team

In our pumpkin spice rebellion, the collective strength of our team lies in our individuality. United by an unyielding quest for year-round pumpkin spice, we transform our diverse eccentricities into a powerhouse blend that's as unstoppable as it is outrageously orange.

Jacob A.

Community Organizer Lead

Willow Y.

Direct Action Lead

Rob H.

Head Pumpkin Lobbyist

Meet Jacob, our Community Organizer Leader, whose journey from a simple yet restrictive life in Pennsylvania's Amish heartland to the euphoria of pumpkin spice paradise reads like a forbidden fairy tale. Raised in a strict community where simple treats were taboo and Halloween was heresy, during Jacob's Rumspringa rebellion he skipped the usual teenage temptations of moonshine and mischief—instead, he snuck his first sip of that amber elixir known as the pumpkin spice latte, instantly converting him into a full-fledged spice disciple. From his first sip on, he knew he had to leave his community for a caffeinated crusade, Jacob bid a tearful adieu to his bewildered family, leaving one community that rejects modern conveniences for another community that rejects seasonal restrictions on pumpkin spice’s availability.

Jared M.

Agriculture Lead

Meet Jared, our Agricultural Lead, whose blood practically flows with pumpkin puree, since he was born right on a huge pumpkin farm in Pickaway, Ohio—where the dirt feels like it was specifically crafted to grow pumpkins and the air always smells like a fresh harvest. Coming from a family of perennial blue ribbon champs who rule every local and Ohio state fair like pumpkin kings, Jared and his family have grabbed pumpkin growing awards for the biggest giants that could smash like war machines, the fanciest carvings that would make famous artists jealous, the strangest oddball types that seem like lab experiments gone wild, and the awesome pumpkin chunkin’ contests that fling them farther than the average Ohioan dreams of escaping the Buckeye State. We were thrilled that he brought his pumpkin growing lineage to our campaign, Jared now heads our farming team, creating cool new innovations like super-engineered pumpkins that get ridiculously huge and eco-friendly supply systems that even nature would love.

Meet Willow, our committed Direct Action Lead, a dedicated barista from San Diego whose strong principles transformed her from a coffee server to an advocate for change in a matter of moments. When company management ordered an end to pumpkin spice offerings after the fall season, Willow resisted by discreetly adding the flavor to customer orders until she was terminated for her actions—leading her to exit the store and immediately organize a spontaneous protest outside, which gathered frustrated supporters and unfortunately escalated into disorder, including damage to the storefront window, demonstrating that seasonal limits on flavors would not go unchallenged. Now applying that same determination to our campaign, Willow coordinates targeted actions that challenge restrictions and promote year-round access to pumpkin spice, breaking down barriers with focused resolve.

Meet Rob, our committed Pumpkin Lobbyist, who developed his advocacy skills at a haunted attraction in Cincinnati, where he worked as a chainsaw-wielding clown and treasurer while collaborating with the owner on ongoing negotiations to persuade local officials that the business should not be limited to Halloween. Through consistent heated discussions at raucous local town board zoning meetings, he achieved a significant win, enabling the haunted house to remain open throughout the year and showing that entertainment experiences can extend beyond traditional seasons. Drawing on this accomplishment, Rob applied his knowledge to our pumpkin spice campaign, engaging policymakers through persuasive presentations and targeted efforts to promote pumpkin spice as a flavor available at all times, eliminating seasonal constraints.

Padma Y.

Chief Social Media Officer

Meet Padma, our Chief Social Media Officer, a renowned wellness influencer and yoga expert who shares content on Instagram featuring yoga poses, wellness practices, and motivational messages, while attributing her sense of balance and calm to the grounding effects of pumpkin spice, which she regards as an essential tool for personal alignment. Through popular retreats in Bali focused on spice-enhanced yoga sessions and widely viewed TikTok videos showing how a pumpkin spice latte can help reduce stress more effectively than traditional methods, Padma has built a large following of millions who rely on her guidance, believing the flavor contributes to emotional well-being and overall health. Now applying her social media skills to our pumpkin spice campaign, she creates engaging online content with hashtags and videos that convert doubters into supporters, demonstrating that wellness benefits can be accessible year-round.

"Dax"

Chief Information Officer

Meet Dax, our Chief Information Officer, who uses the pseudonym "Dax" to protect his real identity from what he believes are government agencies monitoring his activities. As a prominent internet conspiracy theorist and podcaster, he operates from secure, undisclosed locations equipped with essential supplies and encrypted technology, where he discusses theories such as the government's alleged restriction of pumpkin spice to seasonal availability in order to regulate public mood and energy levels. Applying his expertise to our pumpkin spice campaign, Dax strengthens our information systems with robust security measures and analytical tools designed to uncover and counter perceived suppressions, keeping our efforts ahead of potential threats in the digital landscape.

Greg N.

CEO & Founder

Meet Greg, our visionary CEO and Founder, whose life pivoted from mild-mannered dad to spice-savior supreme on that infamous July afternoon in a coffee shop, where a smug barista publicly shamed his innocent daughter for daring to crave pumpkin spice outside its seasonal straitjacket—sparking a righteous rage that ignited his eternal quest for 24-7-365 gourd glory, vowing to liberate pumpkin spice from the tyranny of the calendar with every waking breath and probably some sleepless ones too. Forsaking family barbecues and friendly chit-chat, Greg alienated aunts, uncles, and acquaintances alike, who rolled their eyes at his spice sermons and mocked his midnight social media manifesto-writing sessions, leaving him a lone wolf in a world of vanilla villains. Now at the helm of our pumpkin spice campaign, he channels that unyielding fury into boardroom battles and billboard blitzes, ensuring no soul suffers the summertime spice drought ever again, because in Greg's world, autumn is always just a sip away.